25 Real Estate CTAs You Can Steal for Marketing Inspiration

Copywriters and marketers have a classic trick they rely on when inspiration runs dry: a swipe file. A swipe file is a collection of tried-and-true ideas, examples, and strategies that copywriters use as a creative springboard when they need marketing help.

Consider this article your very own swipe file for real estate calls-to-action (CTAs). A CTA is a crucial part of marketing and drives conversions. It is where you tell your audience what you want them to do—contact you, click a link, like and share, etc. You can use CTAs on social media, in ads, on your website, in emails, on landing pages, and beyond.

So dive into this collection of 25 real estate CTAs! Feel free to copy (and tweak) the ones that work best for your target audience:

For Buyers

Explore Listings: "Browse our latest listings and find your dream home today!"

Request a Viewing: "Interested in this property? Schedule a viewing now!"

Save Your Favorites: "Found a home you love? Save it to your favorites and get notified of updates!"

Personalized Search: "Can't find what you're looking for? Get a customized property search!"

Virtual Tour: "Take a virtual tour of this home without leaving your couch. Click here!"

For Sellers

Free Home Valuation: "Curious about your home's worth? Get a free, no-obligation valuation!"

Market Your Home: "Ready to sell? Learn how we can market your home to get top dollar!"

Sell Fast: "Need to sell quickly? Discover our strategies for a fast and profitable sale."

Staging Tips: "Boost your home's appeal with our expert staging tips. Download now!"

List with Us: "List your home with [Your Agency] and get results. Contact us today!"

For Renters

Find a Rental: "Looking for a rental? Search available properties in your area now!"

Rental Application: "Found the perfect place? Submit your rental application online!"

Schedule a Viewing: "See a rental you like? Schedule a viewing at your convenience."

Rent vs. Buy: "Not sure whether to rent or buy? Get a free consultation to explore your options."

Moving Checklist: "Stay organized with our comprehensive moving checklist. Download here!"

For Investors

Investment Opportunities: "Explore prime investment opportunities in your area. Start now!"

ROI Calculator: "Curious about potential returns? Use our ROI calculator!"

Market Trends: "Stay ahead with the latest market trends and insights. Subscribe to our newsletter!"

Portfolio Review: "Maximize your returns with a free investment portfolio review."

Property Management: "Need help managing your properties? Learn about our property management services."

General CTAs

Contact Us: "Have questions? Contact us for expert advice!"

Join Our Newsletter: "Stay updated with the latest market news and tips. Join our newsletter!"

Free Consultation: "Get a free consultation with one of our real estate experts today!"

Client Testimonials: "See what our clients are saying about us. Read our testimonials!"

Download Guide: "First-time homebuyer? Download our complete guide to buying your first home."

Tips for Effective CTAs

When writing calls to action, there are a few key principles to keep in mind. Clarity and specificity are paramount; your audience should instantly understand what action they are being asked to take and what they will gain from it. Avoid vague prompts like "Click here" in favor of more specific CTAs, like "Explore available homes in your area."

Instill a sense of urgency in your audience to motivate them to act immediately. Phrases like "Schedule a showing today" convey the need for prompt action, helping drive engagement. Equally important is highlighting the benefits of the action. Emphasize what the user can gain, whether accessing exclusive listings, getting a free consultation, or receiving a market analysis.

Actionable language is another crucial element. Use solid and direct verbs like "discover," "download," or "schedule" to make your CTAs more compelling. Finally, don't hesitate to test different CTAs to determine which resonates best with your audience. Experimenting with various approaches allows you to refine your strategy and optimize the effectiveness of your calls to action over time.