Conscious Decoupling: How Listing Agents Can Approach Commissions in a Post-Settlement World

The key concept to keep in mind when redesigning your approach is that, as a listing agent, your primary responsibility is to act as a fiduciary for your seller. To that end, listing agents should only negotiate their own commission upfront, not negotiate on behalf of potential buyer's agents. The time for negotiating buyer's agent commissions is when you receive an offer on your listing.

Sellers should now review all offers based on net proceeds rather than focusing solely on list price, says broker Brandon Mulrenin. In the video above, Mulrenin shares his new approach to commissions as a listing agent. Watch the video to learn:

• Commissions: the new way vs. the old way

• Why you should only negotiate your own commission upfront

• How to respond to inquiries about buyer's agent commissions

• The myth that offering upfront buyer's agent commissions results in faster, high-priced sales

• What to do if your seller doesn't want to offer buyer's agent commission

• What to do if a buyer goes directly to the listing agent

• And more!

https://www.youtube.com/watch?v=rA8kSQlNVfM

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• Practice Changes Ahead: NAR Releases New Support Resources Ahead of Settlement Implementation Deadline

• The Buyer's Presentation That Earns You a Full Commission Every Time

• 100 Things Listing Agents Do for Their Clients