How Buyer's Agents Can Reduce Their Clients' Stress and Sell More Homes

Buyer's agents aren't the only ones stressed in a post-NAR settlement world. Your buyers may be struggling too! Think about it: for the first time, buyers are facing having to pay for the services of an agent — and during a time of record-high housing costs when many buyers may already be struggling to find a home they can afford.

Fortunately, buyer's agents can help reduce the stress of their clients and, as a result, sell more homes! In the video above, real estate leader Jimmy Burgess shows how to turn today's challenges into strategies that work for you and your clients.

Watch the video to hear Jimmy explain the ACE framework—Assistance, Communication, and Experience—to guide your buyers through today's challenging real estate landscape. Here are the highlights and the corresponding timestamps:

• Clarity and Confidence (00:24): Provide buyers with a clear plan of action and assistance to reduce stress and build confidence in the process.

• Communication (02:45): Maintain open and consistent communication throughout the process to keep buyers informed and involved.

• Experience (03:55): Share your experience and expertise to instill confidence in your abilities.

• Fear Removal (05:26): Address common buyer fears, such as signing agreements, by providing transparency and flexibility.

• Proactive Question Answering (07:50): Anticipate and address buyer questions before they arise to reduce uncertainty.

https://www.youtube.com/watch?v=tiH0F5awgSQ