How to Spot Hidden Market Opportunities Using Your REsides Data

You're sitting on a goldmine — here's how to find it.

If you're like most agents and brokers we talk to, you're always looking for ways to stay a step ahead — to bring more insight to your clients, close smarter deals, and stand out in a crowded field.

At REsides, we believe you should have MORE than just listings. You deserve data that works for you — not a national association, not a giant third-party portal — but for the people actually doing the work.

So here’s something worth leaning into: your REsides MLS data can reveal some serious hidden gems in the market — if you know where to look.

Let’s walk through a few smart (and simple) ways to uncover opportunities hiding in plain sight.

1. Dig into Days on Market and Price Cuts

Sure, price is the headline number. But there’s a bigger story underneath:

• When homes sit longer than usual, it could point to an overpriced segment — or a chance to get creative with buyers.

• Multiple price drops? That screams motivated seller. Investors and first-timers might want in.

  
  

👉 Tip: Use your REsides search tools to filter for listings with recent reductions or high DOM. Gold mine.

2. Zoom in on Hyper-Local Trends

Some of the best opportunities never make the headlines. They’re on quiet streets, in “sleeper” neighborhoods, or near the next school rezoning.

Watch for:

• Areas with rising Under Contract/Active Under Contract listings but low inventory

• A neighborhood with a dip in expired listings

• Zip codes seeing steady price-per-square-foot growth

  
  

These are your “next hot market” indicators — and guess what? You already have access to all of them.

3. Find the Gaps and Fill Them

REsides doesn’t just show what’s listed — it also shows what’s missing. That’s where you step in:

• Is there a shortage of pool homes under $600K?

• Nothing on the market with in-law suites in a certain area?

• No single-story listings in a neighborhood full of aging homeowners?

  
  

Bring that insight to potential sellers or target buyers with super-specific needs. You’re not just showing homes — you’re solving problems.

4. Build Your Own Local Market Advantage

REsides gives you tools to customize your searches, save your reports, and keep tabs on micro-markets. Not sure how to do it? We’ll walk you through it. Check the training calendar for upcoming webinars.

This isn’t cookie-cutter data. This is your sandbox — and the more you play, the sharper your edge gets.

5. Stand Out with Insight — Not Just Info

When you use data to tell a story — in a listing presentation, a buyer consult, or even a quick Instagram Reel — people notice. They trust you more. And they’re more likely to work with you (and refer you).

REsides gives you the local, real-time, data to back up what you’re saying. And that makes you more than just an agent — it makes you the go-to advisor.

More Than Data. More Than Listings.

You didn’t subscribe to REsides just for access. You subscribed because we believe agents and brokers deserve a seat at the table — even an equity stake in the business.

You’re not just using our platform. You’re helping shape it.

So use your data. Trust your instincts. And remember — at REsides, this is where you come to get MORE.

💬 Want help building a custom market report or setting up smarter saved searches?Reach out — we’re here to help you make the most of it. Check out the training videos in the REsides University site or click use the 'Request Office Training' tab in the University.