Social Media for Lead Gen: 5 Tips to Turn Followers into Clients

When prospective clients want to learn more about you, the first thing they do is Google you. But what's the second thing? To get a better understanding of who you are as a person, you bet that they're checking out your social media profiles — that is, if they can find them.

Like your real estate website, your social profiles need to be easy to find. That means posting consistently and interacting with other accounts. Once you've got that part down, you can turn your social media posts into a lean, mean, lead-generating machine.

1. Link your website to your social media accounts and vice versa

Your website should be the hub of all your online activity. So make sure your site has links to each of your social media accounts. With your REsides EDGE CRM and High-Converting website, it's easy. Learn more here.

The inverse should be true, too: be sure each social media profile contains a link to your website. That makes it easy for visitors to your site and profiles to stay within your content ecosystem.

2. Post consistently

Social media algorithms reward those who post consistently — and deprioritize the posts of those who do not. That's why it's critical to be sure you're posting to each of your social profiles a minimum of one to two times per week.

If that sounds like too much work, read on for an easy solution…

3. Don't be afraid to use AI

Artificial intelligence is here, but it's not coming for your job — it's coming for all the tasks you don't want or don't have time to do. If that includes writing social media or blog posts, don't hesitate to ask ChatGPT (or Gemini or Claude, etc.) to write your posts for you! Check out these AI prompt ideas to get started: Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS.

4. Post your listings correctly

Lots of agents post their listings to their social media accounts, but how many are doing it well? It's not enough to simply write, "123 Main Street, four bedrooms, two baths. DM me, call me," and call it a day. Most of your followers won't pick up the phone or even send a direct message, so make it easy for them to find out more.

First, consider a better call-to-action than "call me." See "25 Real Estate CTAs You Can Steal for Marketing Inspiration" for inspiration.

Next, be sure to include a link to the property details page on your website so potential buyers can get more info without having to go to third party or competitor websites. Your FREE REsides EDGE website has built-in lead capture for buyers who may want a showing! If you need to learn more about this free subscriber benefit, check it out here.

Finally, don't forget to include eye-catching visuals. This can be listing photos or a video (including Reels). Social media platforms reward good visual content!

5. Make your website your hub of activity

We mentioned this at the outset, but it bears repeating: your website should be the hub of all your online activity. Not only should your profiles link back to your site, but many of your individual social media posts should too.

Want to write a market update to share? Post it on your website's blog and share the link (and a blurb) on your socials. Your blog and your website, in general, should be the headquarters of your content creation.

Post a video on YouTube? Make sure it contains a link to your website. Running a Facebook ad? Make sure it links to a landing page on your website. Not only does this keep visitors within your online ecosystem, but Google loves links back to your site and will reward you with better SEO — and more website traffic.

*This article was adapted from an article by RE Technology published on October 16, 2024.